Indian Matchmaking: The ‘cringe-worthy’ Netflix show that is a huge hit

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Matchmaking in Middle Class India

Bangalore: Netflix Inc. The eight-episode series with its blend of romance, heartbreak and toxic relationships is gaining viewers not just in India, but also in countries like the U. The show is a major win for Netflix, which is competing for eyeballs with Amazon. With China being inaccessible, India has become the battleground for the global streaming giants. The rivals have low-cost subscription plans aimed at the country.

Online matrimonial Services in Delhi were developed which offer Indian matchmaking services to find your life partner who may be a prospective bride or groom.

Core country: data based on in-depth analysis. Reading Support The Matchmaking segment is expected to show a revenue growth of Reading Support In the Matchmaking segment, the number of users is expected to amount to Reading Support User penetration in the Matchmaking segment will be at 0. Matchmaking has become a big business since the early days of online dating.

As these services build on some high complexity algorithms and personality tests, they remain quite expensive and therefore still generate the most revenues in the market. The market is already highly saturated, thus growth rates cannot be expected to be high in the next years. Due to the increasing amount of free services, the industry needs to explore new revenue streams and add extra value to their services. Widespread application of Artificial Intelligence could extend to AI coaching from profile recommendations to relationship and life coaching.

Reading Support In the year a share of The Users by age box shows the age distribution of users of the selected market market segment, region in age groups. The data is based on Statista’s Global Consumer Survey.

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Matchmaker Sima Taparia in Netflix show ‘Indian Matchmaking‘ that company could start leveraging content produced for India to gain a.

Her passive-aggressiveness aside, the looks of quiet judgement have made her a meme star and the series a hit. Most Pakistanis are familiar with the trolley routine where a girl brings tea for a prospective groom and his family, but that is not what happens on this show. Instead, the couples are shown bio-datas and asked to go on dates at restaurants and other public places to see if there is enough connection to take the matter further.

While this may seem more open than the more chaperoned Pakistani style of matrimony, the family control and sky-high expectations are strikingly similar. One of Taparia’s clients is a Houston-based lawyer named Aparna, who comes across as a perfectionist, one who needs her life partner to know that the country of Bolivia has salt flats because she is fond of travelling. Meanwhile Akshay, a traditional young man from a wealthy family who wants someone just like his mother —has turned down over 70 young women on the basis of their photographs alone— is not so thoroughly examined.

For many, though Indian Matchmaking has opened up a space for discussion and introspection, but finding a spouse is too often reduced to a stark algorithm of materialistic requirements. But men do not escape judgment entirely in this show either; another wealthy young bachelor is Pradhyuman, a jewellery designer from Mumbai, who has rejected even more young women, plus at last count who also faced criticism.

His self-absorption and lack of connectivity with any of the women he was matched with was pretty evident. Similarly, Akshay may not have been criticised by Taparia but many on social media pointed out he was very immature and incapable of thinking independently of his mother. On the other end of the spectrum, we saw the more flexible Nadia, who despite her friendly, sweet personality and ability to like every person she was matched with was still unable to find commitment.

So, despite the veneer of modernity, the tradition of different standards for men and women and all the ancient prejudices end up being reinforced on the show. I will repeat the word wedding because the show had very little to do with marriage, which is a commitment to make a life with someone.

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‘Indian Matchmaking’ might be controversial but it’s helping Netflix in battle for India

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Read The evolution of marriage, from strictly arranged to semi-arranged.

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Ketaki Desai and Sonam Joshi. Naina Hiranandani, co-founder of matchmaking service Sirf Coffee, says that dietary preferences have become very important to people. What are you going to do, check his stools every day? Dating coach Simran Mangharam has also noticed this trend. Refrain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community.

Help us delete comments that do not follow these guidelines by marking them offensive. Let’s work together to keep the conversation civil. In violence that followed the arrest of Dera Sach Sauda chief in , cases were filed in Panckhula, yet there has not been a conviction so far. Pyjama living seems to be losing its novelty as Instagram challenges and dress-up days revive interest in fashion. The virus may not be making kids very sick but staying cooped up inside is taking a toll on their mental health.

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Coronavirus: How Covid has changed the ‘big fat Indian wedding’. India’s richest family caps year of big fat weddings. A new Netflix show, Indian Matchmaking, has created a huge buzz in India, but many can’t seem to agree if it is regressive and cringe-worthy or honest and realistic, writes the BBC’s Geeta Pandey in Delhi. The eight-part docuseries features elite Indian matchmaker Sima Taparia as she goes about trying to find suitable matches for her wealthy clients in India and the US.

Indian Matchmaking is a Indian documentary television series produced by Smriti “Families Around the World Seek out the Services of Indian Matchmaker Sima Taparia”. Distractify. ^ Jump up to: Rodriguez, Bianca (July 16, ).

The reason is simply this: The marriage market, which was till now thought to be exclusively under the command and control of boy log and their judgy Mummyjis, suddenly seems to have a new claimant — a certain type of women they hate, i. Women who love themselves, know their mind, and the kind of partner they seek. But while most Indian boys go to see girls with their Mummyjis and Daddyjis in tow, these girls are driving solo in their cars to check out the boys.

They meet them in restaurants where they drink, chat, laugh, order non-veg food and, after all that, reject the boys. The world of matrimonial alliances is in wide-eyed shock. Jaws have dropped and words are not forming. Just froth. Because seeing these girls prance about expressing their opinions is conjuring a scary scenario in the minds of Mummyjis cradling their precious boys — that their saputs may not be special after all, and may well be rejected.

And in all this, the main object of loathing is one Aparna, a year-old Sindhi girl from Houston, Texas. This hate is directed especially towards Preeti, the rich Mummyji of year-old Akshay.

We Need to Talk About ‘Indian Matchmaking’

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Every reality show has at least one villain. As Sima and the show itself frequently remind us, arranged marriage is not quite the form of social control it used to be; everyone here emphasizes that they have the right to choose or refuse the matches presented to them. But as becomes especially clear when Sima works in India, that choice is frequently and rather roughly pressured by an anvil of social expectations and family duty.

In the most extreme case, a year-old prospective groom named Akshay Jakhete is practically bullied by his mother, Preeti, into choosing a bride. Indian Matchmaking smartly reclaims and updates the arranged marriage myth for the 21st century, demystifying the process and revealing how much romance and heartache is baked into the process even when older adults are meddling every step of the way.

Though these families use a matchmaker, the matching process is one the entire community and culture is invested in.

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